Managing customer interaction and improving customer satisfaction can lead to increased sales. An improved business relationship can lead to customer retention and customer acquisition because happy customer becomes loyal advocate.

Customer Relationship Management is the strategy you will implore to help improve interactions with customers thereby increasing sales. 

Wondering what Customer Relationship Management means?

Customer relationship management (CRM) is a strategy by which an enterprise or other institution distributes its exchanges with clients, generally utilizing data analysis to review vast percentages of data making businesses more efficient and profitable.

CRM for Business

Customer Relationship Management strategies are increasingly coming to be strengthened in information arenas within companies. Since they already encompass revamped Customer data, it is only reasonable to also have their dwelling in all other relevant data that involves a customer, comprising Quotes, Orders, Invoices, Shipments, Payments, Receipts, Support Cases, Product Returns, etc

This will give your squad members a 360-degree perspective of your customer exchanges with your company and develop inward synergies. For instance, Salespeople are now knowledgeable of open assistance issues a client may have with the company which could hamper prospective sales. Marketing can deliver targeted quantities to customers based on their prior order history. Support representatives can prioritize cases for clients based on their order history and account value. These are some illustrations of how many committees within a company can operate efficiently concurrently due to the easy availability of CRM software for client data.

Selecting a CRM for your company is not simple.

One look at this super graphic can make your head spin. There are over 1000 CRM software remedies vacant, and this can make things hard for you when picking the right software for usage.

Thinking of how to select the right one?

Think no more, You need to have a catalogue containing your requirements in place before you begin, selection will be in line according to the nature of your business, there is also a need to understand what challenges you are hoping to solve with the CRM.

Now we would like to first understand your different business sizes and why your business requires a Customer Relationship Management solution.

What to consider in a business before selecting a CRM solution

Whether you are running a business that is just beginning or an established one, you will require a Customer Relationship Management solution to perform the following tasks:

• Capture leads easily
• Auto-populate lead details with social media information
• Manage contacts in a centralized location quickly, and get the full context, whether it’s a sales or a marketing lead
• Engage with customers easily with built-in tools such as chat, phone, or email
• Manage deals in a visual pipeline and move them to closure
• Optimize sales process and forecast sales with analytics

Before you commence sourcing for a Customer Relationship Management solution, it is vital to have clearly defined business expectations.

Business Expectations to Consider

Owing to the sheer number of CRM solutions in the market, you need to choose the one that suits your business. Not all CRM solutions are built equally. For instance, if you organize sales in a small-to-medium sized business (SMB), then your company expectations are:

• Increase sales
• Track and improve sales productivity
• Improve customer retention

And, if you are a fraction of a large business organization, these could be the business objective you could have in place:

• Reducing lengthy exchanges cycles
• Cross/upsell extra solutions to boost bargain quantity
• Maintaining clients after the agreement duration terminates
• Boosting the exactness of exchanges predictions
• Improving the moment that an exchange agent has to sell.

Once you have this data, you can commence analyzing different Customer Restoration Management solutions in the market.

There are lots of CRM Software but today we will focus on a few of the following listed below:

Zoho CRM

Zoho CRM is a powerful business management software designed to provide end-to-end solutions to SMBs and large enterprises. Having a variety of modules for management, the platform streamlines entire operations, granting managers and sales and marketing teams control over process workflows. Tasks can be assigned to teams and team members, projects can be managed and scheduled, and the overall productivity of the team and team members can be monitored within the platform.

As a reliable CRM solution, Zoho CRM combines functionality and usability to improve efficiency and save operational costs. Zoho CRM helps automate core processes involved in building customer relationships from lead generation, marketing, sales, and providing support to the customers. With automation functions in place, you and your team can focus more on formulating and implementing effective strategies for nurturing prospects and taking care of existing customers.

Salesforce CRM

Salesforce is part of the Salesforce sales and marketing platform. This software is targeted at small businesses but, at the same time, is highly scalable and offers a comprehensive suite of tools for contact and lead management. When integrated with other Salesforce apps, the CRM tool delivers seamless salesforce and marketing automation, sales analytics, and cloud storage capabilities.

Because it’s part of the Salesforce ecosystem, users of this app enjoy native integration with a comprehensive sales and marketing platform. As a pioneering SaaS vendor, Salesforce continues to deliver newer technologies to enhance your business processes. Currently, Salesforce CRM also has access to the company’s AI-assisted lead management tool. You can utilize the Salesforce CRM free trial and get to know more about the product’s capability.

HubSpot CRM

HubSpot CRM is part of the HubSpot sales and marketing suite. The CRM app is available for free and designed to integrate with the paid Sales Pro and Marketing Pro tools to help you nurture leads, increase conversion rates, and kick off your inbound marketing. When integrated with the paid HubSpot Sales Pro and Marketing Pro, the CRM gives you an extensive way to organize contacts with detailed descriptions, track priority leads, and launch campaigns at targeted prospects.

HubSpot is known for its inbound marketing expertise. All the tips and techniques you can learn from HubSpot are easy to implement using the integrated Customer Relationship Management application. For instance, segmenting the leads is easier when you have 360-degree visibility of your contacts. Likewise, identifying interested visitors in real-time is possible once you embed the Prospect code on your site. You can associate the right campaigns and contacts and attach related tasks as you move leads across the sales stages. Your sales and marketing efforts are more consolidated with HubSpot CRM.

In Conclusion

If you are doing business, it is vital to consider investing in a CRM platform. Customer Relationship Management investment is essential for any company that wants to grow its business, attract more customer and increase revenue.

Photo Credit: Connect Nigeria